If you use the self publishing techniques properly, they can be a great thing. You just need to know how to make the industry work for you. The first big tip is to check your facts and make sure your work is edited. Also, if you aren't sure how to proceed, just use others as an example. Check out successful self published works and see how you can learn from them.
Sales can also be an issue. Don't worry, though. You can sell copies in bulk to other companies and then they can sell them to others. That means a lot less work for you. You can also work with someone else who has a non-competing product. If you each advertise your products together, you will both get many more sales.
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